What is SendTornado?
In just a couple of words, SendTornado is the smartest way to do email marketing these days.
We provide you with the exact tools you need to power your email marketing and customer
tracking without the troubles
of moving data around from platform to platform.
Best deliverability hands down
We partnered up with delivery networks like Amazon SES or Sendgrid to give you the best deliverability ever.
In fact, one of our main strenghts is the ability to deliver using multiple services at once.
Want to route
your drip emails through Amazon and your promo emails through Sendgrid or other SMTP you own? No worries.
Did someone screw up some server you used to mail from? No more worries - just switch to another SMTP and
you're ready to go. All your data, forms and everything stays in the same place. No need to move
everything and put your business on hold.
Complete control on your subscribers / customers list
No more stress. No more 3rd party platform shutting down accounts for no reason. Your data is
your data and we're strict about that. With our service, you get access to everything you
record or track on your customers. If you want to download it, just reach out to us
and we'll help you out.
Or lead nurturing - a series of emails highly connected to a certain outcome. In other words, sometimes you
need to warmup your subscribers and take them through a series of steps before they're ready to move
to the next stage in the customer lifecycle.
Either they're new subscibers of yours and you want to
get them to know you better or you want to prepare your subscribers list for an upcoming product release,
it's always nice to have an automated system in place that would take care of the process.
One of the most used feature of email marketing platforms is one-off messaging. Or "promo" campaigns.
And we totally get that. This is why we made it really really easy to send a quick one.
Right from within your dashboard, you click a button then you're ready to type in your email.
We call this "2 click campaigns" because you don't have to go through any of those useless steps
to select subscribers, select templates and all that. Sometimes you just want to type and send.
No more list dupes
Other providers charge you by the size of your subscribers list, including the unsubscribed ones and
force you to use multiple lists to organize them. This inevitably leads to having duplicates.
In fact, some of the email marketers we spoke with complained that almost 40 to 50% of their
subscribers were either unubscribed or dupe emails. Well, this means you're being charged twice as much as you should.
Easy to setup
Our typical customer is ready to mail out their first email in just a couple of minutes.
But don't worry, if something doesn't sound familiar or you get stuck, we're here to help.
Marketing automation that simply works
As an online marketer, sometimes you want to take full advantage of what we call "behavioural marketing".
In other words, you want to perform a specific action whenever an event occurs for one of your subscribers.
For example, if a subscriber goes to your pricing page, this means they may be ready to purchase and you may
want to send them a discount or something, depending on your strategy. This is what some people call "the holy grail"
of internet marketing, or "mass one to one communication".
Powerful Customer Segmentation
One of the biggest problems in the email marketing world is sending the right message to the right person, because
it's a known fact - if anyone tells you they can write an email that would work the same on your whole subscribers base,
that's a big fat lie. There's no such thing as "one size fits all".
There are many studies on the internet
regarding this issue and all of them came to the same conclusion. The more you segment, the narrower the recipients
list - the better. It does mean, indeed, that you have to write more copy and more subject lines, but, at the end of
the day, you end up with more opens, clicks, actions, purchases or whatever your end goal may be for a campaign.